Sunday, March 24, 2013

Search, at what cost

I am recent convert to google search. Its probably only less than six (6) months, since i made google my default search engine. Till then, it was Yahoo. Ok, so i am kind of a retard when it comes to internet and social networking. Anyway, this is less about me, and more about me in the context of the internet.

For quite sometime now, i have been wondering about all the data accumulation that happens to help power the internet search. Yahoo, Google, Microsoft and Baidu (to name only a few) all accumulate the same set of data from the internet, and are crawling on each other to ensure that search is fast and accurate.

At what cost tho' ?
Well, at the cost of another search, actually many searches later, i found this.

'Carbon cost' of Google revealed

Google signs inside Google headquarters in Mountain View, California, US, file pic from October 2008
The research found a google search produced 7g of carbon dioxide
Two search requests on the internet website Google produce "as much carbon dioxide as boiling a kettle", according to a Harvard University academic.
US physicist Alex Wissner-Gross claims that a typical Google search on a desktop computer produces about 7g CO2.
However, these figures were disputed by Google, who say a typical search produced only 0.2g of carbon dioxide.
A recent study by American research firm Gartner suggested that IT now causes two percent of global emissions.
Dr Wissner-Gross's study claims that two Google searches on a desktop computer produces 14g of CO2, which is the roughly the equivalent of boiling an electric kettle.
Carbon emissions
The Harvard academic argues that these carbon emissions stem from the electricity used by the computer terminal and by the power consumed by the large data centres operated by Google around the world.
If you want to supply really great and fast result, then that's going to take extra energy
Dr Alex Wissner-Gross
Although the American search engine is renowned for returning fast results, Dr Wissner-Gross says it can only do so because it uses several data banks at the same time.
Speaking to the BBC, he said a combination of clients, networks, servers and people's home computers all added up to a lot of energy usage.
"Google isn't any worse than any other data centre operator. If you want to supply really great and fast result, then that's going to take extra energy to do so," he said.
Dr Wissner-Gross said he was working on a website called which helps companies identify "energy inefficient" aspects of their websites.
In a statement on its official blog, Google said that Dr Wissner-Gross' figures were "many times too high."
The firm said that a typical search returned a result in less than 0.2 seconds and that the search itself only used its servers for a few thousandths of a second. This, said Google, amounted to 0.0003 kWh of energy per search - equivalent to 0.2g of CO2.
"We've made great strides to reduce the energy used by our data centres, but we still want clean and affordable sources of electricity for the power that we do use," said Google in its statement.
"In 2007, we co-founded the Climate Savers Computing Initiative. This non-profit consortium is committed to cutting the energy consumed by computers in half by 2010 and so reducing global CO2 emissions by 54 million tons per year. That's a lot of kettles." 
- source: BBC
This is no aspersion made specific to google. I am sure what applies to google, applies equally to all of the other search engine providers. Some more and some less efficient, when it comes to energy savings to host their service.